The trailer of Chiyaan Vikram’s Bheema is now all over the media. After it was initially released on Kalaingar TV, Karunamoorthy of Ayngaran International viewed it. The trailer, which runs for 4 minutes 30 seconds is absolutely fantastic, offering an enticing peek into the movie.

Karunamoorthy, impressed with the film, requested A.M. Rathnam, producer of Bheema to allow him to screen the trailer along with the mega release of Ajith’s Billa. Rathnam immediately accepted the offer. So now, audiences can get to see the Bheema trailer in 72 theatres across the world.

The practice is not very new in industry circles. Though initiated by Hollywood, Yash Raj Films followed this in all their releases. Also the trailer of UTV’s big-budget Hrithik- Aishwarya starrer Jodha Akbar was shown along with Shahrukh Khan’s Om Shanti Om. Superstar Rajnikanth’s upcoming animation film Sultan - The Warrior trailer was screened along with Sivaji theatre prints.

Big releases get delayed due to unexpected reasons. If this practice is regularly followed in Kollywood, it will help to satisfy fans curiosity and whet their appetite, in addition to making the screening mutually beneficial for stars and distributors. This is one more good reason to see films on the big screen.